(CLIENT)
Confidential
(PROJECT)
Luxury residential development in The Bahamas
(Year)
2025
(services)
Access & Alliances
(ABOUT)
A luxury residential development in The Bahamas wanted to connect with prospective buyers through an experience that brought its setting, residences and lifestyle into focus.
The challenge was bringing the right audience to the property. An in-person visit would allow guests to experience qualities that brochures could only partially convey.
(APPROACH)
We secured a partnership with a South Florida yacht company around its annual Bahamas trip, making the development the fleet’s destination for the weekend.
20 yachts brought high-net-worth and ultra-high-net-worth guests to the destination.
Private residence tours gave prospective buyers a firsthand experience of the property.
The activation contributed to the beach club’s strongest revenue month since opening.
The audience was reached through a single strategic partnership, with no traditional advertising spend.
